Supermodel Januel McKenzie in a Bondij by Blond Di design at Caribbean Fashion Week 2012 (Right).
Designed by Jamaican native and long-time Boston resident, Dionne Richards, Bondij by Blond Di has been on the Boston fashion scene for two years, creating buzz throughout the city with the brand’s signature distressed and embellished denim pieces. What began as Richards customizing denim pieces for friends and family, has grown exponentially as the designs are now incorporating ready-to-wear pieces that are being embraced by Bostonians and celebrities alike.
While Bondij by Blond Di was created in the summer of 2010, Richards and the Bondij team are officially launching the brand this summer, with Caribbean Fashion Week kick-starting the events leading to the launch party and a runway show, which is planned for the end of June. “Even though Bondij has been in the Boston fashion scene for almost two years now, during that time, the main focus was dealing with creating my own small business, but now that we are on track, the brand can continue to concentrate on the creative aspects,” said Richards.
Showing the latest Bondij by Blond Di Spring/Summer 2013 collection in Jamaica is especially close to Richard’s heart, who is from Jamaica. “My designs have definitely been influenced by my upbringing in Jamaica, as they combine a carefree spirit with an edgy attitude, which reflects how life in Jamaica is,” said Richards. With the Bondij by Blond Di designs having a distinct tough and rebel edge to them, there is still an element of ease felt by the wearer knowing that one only has to don a Bondij design to turn an outfit from something simple to a conversation starter.
Even with so much planned for the summer, Richards has already been planning ahead into the fall, which not only includes designing a new collection, but also expanding the brand’s reach to New York. Having recently been picked up as a featured designer label at legendary costume designer Patricia Fields boutique in New York, as well the hip Harlem Haberdashery boutique, Richards also hopes to show during New York Fashion Week in September. “While we may not be showing at Bryant Park or Lincoln Center just yet, I have a feeling it won’t be long until we do!” said Richards.
Blond Di’s vision for her company is to continue to push ordinary, mundane fashion to the edge! Bondij by Blond Di keeps you chained to the pulse of fashion. “Being a slave to fashion never felt so good”.
Bondij by Blond Di is heading to Kingston for Caribbean Fashion Week. Held from June 7 to 11, CFW will showcase fashion from designers in Jamaica, the Caribbean, and of course from our native Boston! Bondij’s head designer Dionne originally hails from Jamaica and is looking forward to heading home to show off our latest designs from the Spring/Summer 2013 collection. Can’t wait to upload the photographs from our pre-runway shoot tomorrow and our shots from the fashion show!